New Business Development

In recent years, one of the most pressing management challenges faced by large corporations is the creation of new businesses that can sustain long-term growth. As markets for existing businesses mature, global competition intensifies, and technological advancements reshape industry structures, traditional growth models reliant on legacy businesses are reaching their limits. Whereas in the past, maintaining market share in growing sectors was sufficient to ensure continued growth, that assumption no longer holds. In particular, Japanese companies must now confront structural shifts in the external environment—driven not only by global forces but also by domestic factors such as a declining population and labor supply constraints.

Against this backdrop, the importance of new business development within large corporations is growing rapidly.

We offer end-to-end consulting support for new business development that underpins sustainable growth—from the initial conceptualization stage through launch, implementation, and scale-up. Our approach helps clients build independent business domains that are not reliant on existing operations, enabling them to respond effectively to changes in industry structure, market conditions, and evolving customer needs. We assist in redefining a company’s unique assets and strengths, restructuring them into capabilities that generate value and support sustainable and scalable business opportunities. 

Our support goes beyond strategy—we emphasize execution and real-world implementation. We assist in designing proof-of-concept (PoC) initiatives, forming strategic alliances, and developing and executing actionable business plans. By combining strategic foresight with practical execution, ｗe help our  clients unlock future growth through the creation of new businesses.