Sales & Strategic Marketing

At Fortience Consulting, we position sales & marketing strategy as a comprehensive framework that underpins the “Sell Side” of corporate operations. Our approach focuses on optimizing the allocation of people, products, and capital while driving business process excellence across the organization. We offer end-to-end programs—from strategic formulation to operational execution and governance—to help clients build innovative go-to-market models. 

Our professionals bring deep domain expertise, analytical rigor, and hands-on experience to support clients in entering new or diversified markets, as well as transforming underperforming businesses into future growth engines. 

Service Offerings

Business Strategy

  • Product-market strategy (business growth and competitive advantage)
  • Scenario planning (mid- to long-term strategic outlooks)
  • New business entry / diversification strategy
  • Alliance and M&A strategy
  • Business turnaround and restructuring
  • International market entry / Japan market penetration strategy

Sales Transformation

  • Sales transformation strategy development
  • Sales organization redesign (sales function specialization, RevOps implementation)
  • Sales process reengineering
  • Implementation, renewal, and adoption of sales technology platforms (MA, SFA, CRM, and DWH/BI)
  • Data-driven sales enablement
  • Customer success model implementation

Market Research [B2C / B2B]

  • Customer asset assessment and evaluation
  • New product acceptance evaluation [B2C / B2B]
  • Sales capability assessment
  • In-store sales effectiveness evaluation

Digital Marketing Process Optimization

  • Digital marketing process transformation planning
  • Sourcing optimization (systems / creative)
  • Governance enhancement (brand / operational processes)
  • Digital marketing process advancement (KPI setting, analytics enablement)
  • Advanced contact center design (omnichannel integration, AI utilization)
  • Project management and execution support

Marketing Strategy

  • Integrated marketing strategy (4P mix optimization)
  • Customer (CRM) strategy (customer portfolio / LTV / direct response marketing)
  • Branding strategy
  • Product and pricing strategy
  • Promotion strategy
  • Placement strategy

Customer Engagement Innovation

  • Salesforce transformation
  • Storefront strategy and optimization
  • Contact center strategy
  • Digital marketing transformation

Digital Marketing Strategy Development

  • Integrated digital marketing strategy formulation
  • Service design
  • Marketing ROI visualization and optimization
  • Omnichannel strategy design

Integrated Marketing Organizational Transformation

  • Organizational design
  • Change management

Digital Marketing Platform Implementation

  • Architecture planning
  • Tool selection and implementation

Consultants

  • Junichiro Fuchikami

    Managing Director