Telecommunications & Media

The telecommunications and media industry is undergoing a profound transformation. On the one hand, competition has shifted from domestic markets to the global stage. On the other hand, value creation has moved from infrastructure-centric models to delivering strategic management impact in B2B and differentiated, experience-driven services in B2C. Amid these changes, we are witnessing the rise of cross-industry competition centered on “connectivity,” where players from traditionally unrelated sectors are converging to build new business models and compete for leadership in the digital landscape.

Telecommunications and media companies today are exploring diverse avenues to create next-generation ICT services by leveraging cutting-edge technologies such as cloud infrastructure and big data analytics. They are also striving to deliver seamless value to end users across diverse networks and devices. At the same time, there is an increasing need to rethink traditional B2B sales approaches in order to better understand the true needs of large enterprises as well as mid-market, and small businesses. The emergence of social media further compels companies to reshape how they engage directly with individual end users.

We partner with telecommunications and media clients navigating these challenging times, providing comprehensive support from the formulation of strategy and tactical plans for customer value creation to execution and sustained adoption.