Consumer Products

The consumer products industry is undergoing profound structural shifts in its business environment. Companies must respond to rising raw material costs, increasing supply chain risks, shifting retail channels (including e-commerce and D2C), demographic decline, and evolving consumer behaviors. Additionally, they face growing pressure to address corporate governance issues such as sustainability (SDGs) and the transformation of workstyles and organizational culture.

Leveraging our deep relationships within the NTT DATA Group and its extensive technology expertise, we support clients across a broad range of strategic themes—strengthening group-wide management, accelerating globalization, enabling business function transformation through BPR and digitalization, building D2C and service-based business models, and designing shared platforms for industry collaboration. Through our integrated consulting services spanning strategy development, operational excellence, and IT management, we  help clients drive enterprise-wide value creation.

Service Offerings

Corporate Strategy & Business Transformation

  • Group corporate strategy (structure and governance)
  • New business entry and diversification strategy
  • Market entry strategy (overseas expansion / Japan entry)
  • M&A strategy (strategy, execution, PMI)
  • Group-wide business and functional restructuring (strategy, execution, PMI)
  • Performance management framework (structure, KPIs, targets)
  • Business process reengineering (BPR)

Manufacturing

  • Mid-term production strategy (DX investment, smart factory planning)
  • Strategic sourcing (raw material procurement / production BPO)
  • Manufacturing process optimization and standardization (planning, production, quality, facilities)
  • IoT platform and data utilization strategy
  • MES / LIMS planning and implementation support

Logistics

  • Supply chain network optimization
  • Logistics operating model design
  • Logistics cost reform (visualization, cost reduction, tariff redesign)
  • Warehouse and logistics operation improvement (WMS / TMS)
  • Inventory management transformation (shelf life, traceability)

Finance & HR

  • Enterprise Performance Management (consolidated accounting / group performance)
  • Performance management system design (KPI / KGI)
  • Strengthening profitability management by business unit and product line
  • Finance and accounting organizational reform (SSC / BPO)
  • HR transformation aligned with business growth strategy

Cross-Industry & Innovation

  • Green Transformation (GX)
  • Cross-industry platforms (e.g., industrial data space)
  • Open innovation initiatives

S&OP / Supply Chain Planning

  • SCM / S&OP strategy development
  • SCM / S&OP assessment
  • SCM / S&OP organization and KPI design
  • Business process design and change management for SCM / S&OP
  • Tool selection and implementation support for SCM / S&OP systems

R&D

  • Product lifecycle governance (from development to end-of-sale)
  • Reorganization of product development functions
  • Streamlining of product development processes
  • Advanced project management for development (progress and workload)
  • Strengthening development through digital technologies

Sales & Marketing

  • Distribution channel strategy development
  • Customer engagement strategy
  • EC / D2C business strategy
  • Reorganization and integration of sales, logistics, and back-office (incl. BPO)
  • Standardization of the sales negotiation PDCA and database integration of negotiation records (CRM/SFA implementation support)
  • Visibility and maximization of trade promotion ROI
  • AI-driven demand forecasting and sales prediction

IT & Digital Transformation

  • IT strategy and mid-term roadmap
  • Integration of IT services and functions
  • Post Merger Integration (IT integration and standardization)
  • Application landscape design and roadmap
  • Solution blueprinting and package evaluation and selection (incl. ERP)
  • Implementation support (PMO, change management, etc.)
  • DX strategy and execution support

Consultants

  • Tadayasu Kato

    Senior Managing Director

  • Satoshi Nakajima

    Managing Director

  • Kensaku Mizushima

    Managing Director